WITHIN 4 MONTHS, OVER 30 NEW MEETINGS, 12% INCREASE IN LINKEDIN SSI SCORES AND OVER 40% OF THE SALES TEAM SHARING CONTENT.
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An 88% certification rate in the program
Over 38+ new meetings booked
12% increase in LinkedIn SSI Score
31% increase in LinkedIn Network Growth
Over 40% of the sales team sharing content
Intel implemented its Social Selling program with over 150 sales professionals in worldwide Inside Sales Team, and are now looking to further scale with all global Field Sales teams.
The goal of the program was to produce a business case that leadership could ultimately use to justify their investment and scale to other geographies and sales teams. Here are some snippets of success that Intel experienced in one of their Inside Sales teams.
Intel is one of the top 20 most recognized brands in the world. That success didn't happen overnight. Although most people may equate Intel to the microprocessor in their computer, that would just be the tip of the iceberg.
Intel fuels innovation for some of the biggest and grandest experiments in society at large. Their mission is that large and transformative in nature.
Prior to collaborating with Sales for Life, Intel had a home-grown and organically built social selling program. The program leaders were on a mission to empower their sales teams around the world to use social and digital tools as a part of their overall sales process.
With Intel as a leading force for technology in the world, they understood that buyers today were becoming more educated on their own without the help of Intel sales people.
Sales for Life was engaged to provide a formalized approach to social selling learning development and training. The process started with the worldwide Inside Sales Team, demonstrating key social selling strategies that would drive behavior change around prospecting, education of buyers, nurturing and more.
So far, all pockets of worldwide Inside Sales have been trained and now Sales for Life is being engaged to train Field Sales teams.