Social Selling Mastery

What's It About?

Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures.

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Jamie Shanks is one of the world’s leading Social Selling experts. He has personally built Social Selling solutions in nearly every industry, ranging from start-ups to Fortune 500 corporations, such as Xerox, Sprint, Thomson Reuters, ServiceNow, Oracle, and SAS. Before starting his first sales agency, Jamie was the Director of Sales at two SaaS software companies – Captive Channel Corp. and Firmex Inc., building their businesses from infancy to profitability. Sales for Life is now the world’s definitive Social Selling training and coaching company.

About The Author, Jamie Shanks

FULL CHAPTER LIST

What Readers Are Saying

Here's the complete chapter list. Don't miss out on this awesome content.

Why do I need to change now, not tomorrow?

01

Executive Summary

02

How do I drive organizational buy-in and accountability?

03

The three key leadership roles

04

Organizational tools and metrics for Social Selling success

05

Start building a personal brand

28

Chapter 9

32

Chapter 10 

40

Chapter 11

48

Chapter 12

55

Chapter 13

64

Chapter 14

80

Chapter 15

84

Chapter 16

92

Copyright 2016 Sales for Life

28

Develop buyer-centric profiles:

Chapter 16

92

28

Chapter 8

Chapter 16

92

28

Chapter 8

Chapter 16

92

Scaling Up Your Sales And Marketing Machine For The Digital Buyer

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What's Inside The Book

Jill Rowley

The CEO of Jill Rowley Inc. and #SocialSelling

"Buying has changed more in the past 10 years than the past 100. Unfortunately, sales and marketing hasn't. Every sales, marketing, enablement, and operations leader needs a Social Selling blueprint, and this book is the best one I've seen."

John Barrows

CEO of J. Barrows LLC

"Social Selling is one of the hardest things to define, execute and track the impact of these days. Everyone seems to have a different opinion on what it is and how to do it. This book is the most comprehensive collection of ideas, structure and techniques to maximize your social selling efforts. It’s not theory, it’s real."

Matt Heinz

President of Heinz Marketing Inc.

"Jamie Shanks is social selling.  He’s poured his heart and soul into helping his clients succeed in building and converting sales on the social web, and I can’t believe he’s now basically giving it all away in this awesome book."

1 Book (Only for Pre-Orders until September 6th, 2016)

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  • 1 Hard Copy Of Social Selling Mastery
  • 1 Free "Coaching For Social Selling Guide"

100 Books

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  • 100 Hard Copies Of Social Selling Mastery
  • Live Webinar for your team: Preparing Your Organization for Social Selling
  • Two Complimentary Tickets to Digital Growth Conference 2017 (Tickets valued at: $1,299) 

500 Books

Invoice Me
  • 500 Hard Copies Of Social Selling Mastery
  • Keynote Delivered Live To Your Team At Your Sales Kickoff or Quarterly Meeting
  • Six Complimentary Tickets to Digital Growth Conference 2017 (Tickets valued at: $3,595) 

1,000 Books

Invoice Me
  • 1,000 Hard Copies Of Social Selling Mastery
  • Keynote and Workshop Delivered Live To Your Team At Your Sales Kickoff or Quarterly Meeting
  • Ten Complimentary Tickets to Digital Growth Conference 2017 (Tickets valued at: $5,900) 
PREVIEW FREE CHAPTER
  • PART ONE
  • PART TWO
  • PART THREE
  • PART FOUR
  • Creating A Mindset Shift For A Digital Transformation

    Chapter 1: Why Do I Need To Change Now, Not Tomorrow?
    Chapter 2: Leadership Executive Summary
    Chapter 3: How Do I Drive Organizational Buy-In And Accountability?
    Chapter 4: The Three Key Leadership Roles: Sales, Marketing, and Sales Operations/Enablement
    Chapter 5: Organizational Tools and Metrics for Social Selling Success
  • Social Selling Mastery For The Sales Professional

    Chapter 6: Start Building A Personal Brand
    Chapter 7: Develop Buyer-Centric Profiles: LinkedIn, Twitter, and Other Social Platforms
    Chapter 8: Find: Socially Surround a Buyerand the Buying Committee
    Chapter 9: Educate: Leveraging Content to Shape a Buyer’s Journey
    Chapter 10: Engage: Touching “Every Deal, Every Day” with Social Media
    Chapter 11: Develop: Scaling Up Your Social Networks
    Chapter 12: Create a Social Selling Routine
  • Building A Lead Factory With Digital Content Marketing

    Chapter 13: Why Does Misalignment Exist Between Sales And Marketing?
    Chapter 14: What Is The Current State Of Your Lead Factory?
    Chapter 15: Create High-Quality, High-Quantity Content
    Chapter 16: Organize Internal Content For Easy Access By Your Sales Force
    Chapter 17: Discover Inbound and Outbound Marketing Hacks To Accelerate Lead Velocity
    Chapter 18: Evaluate Your Customer's Journey: Find The Trends and Improve Key Sales Interactions
  • Scaling Up With Sales Operations And Sales Enablement

    Chapter 19: How Do We Mitigate Skill Gaps With Our New Hires?
    Chapter 20: Ongoing Coaching: How Do We Create A Repeatable Process?
    Chapter 21: How Do We Effectively Scale A Social Selling Program Company-Wide?

Koka Sexton

CEO of Social Selling Labs

"Jamie Shanks is the only person I would endorse for Social Selling Mastery. This book is the manifestation of his years of work helping shape the industry.  "

Trish Bertuzzi

President of The Bridge Group, Inc.

"(Social Selling Mastery) takes all the pieces and parts of Social Selling and pulls them together in an easy to implement roadmap for success. "

Don Peppers

Marketing and Sales Futurist. Customer Experience Thought Leader. Best-Selling Author.

"If your heart is in sales, as mine is, then Shanks’ new book on social selling is something you must read... Social Selling Mastery is first and foremost a what-to and how-to book. It’s not a why-to book. If you have to be persuaded why using modern technology and online social networks makes sense as a sales practice, then don’t bother buying this book; put your money away and save it for when you’ll need it, likely to be soon after the next round of cuts."

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Master Social Selling!

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Social Selling Mastery will be available on September 6, 2016. Ordering yours today!

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25 Books

Invoice Me
  • 25 Hard Copies Of Social Selling Mastery
  • 1 Free "Coaching for Social Selling Guide"

Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales.

Jamie has launched Social Selling for companies such as: