WITHIN 10 WEEKS, OVER 90 PIPELINE OPPORTUNITIES, 43% INCREASE IN LINKEDIN SSI SCORES AND 5 CLOSED DEALS.
Sales for Life was engaged by senior leaders in the Sprint Business Team to socially enable their West Region. Under the guidance of Chris Brydon, VP of Enterprise Sales West, the program was initiated in May 2016.
A total of 100 sales professionals, sales leaders and sales engineers were trained with Sales for Life's flagship certification program Social Selling Mastery®. The program's mission is to teach B2B customer-facing resources how to find, educate and engage buyers throughout their buying journey.
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Sprint implemented its Social Selling program with over 100 sales professionals, sales leaders and sales engineers throughout its West division in America, and are looking to scale to other departments within the organization.
5 closed deals
54% of sales professionals sharing content vs. 11% at the start of the program
A 96% certification rate in the program
Over 90+ pipeline opportunities
43% increase in LinkedIn SSI Score
Sprint is one of America's largest mobile carriers and communication powerhouses.
Their vision to help people get better everyday is bold and daring. They're executing on this vision with help from a creative management team and passionate brand ambassadors that are winning the hearts and minds of customers.
Serving 60 million customers isn’t a small matter. But, Sprint excels at knowing much about these customers as possible. They understand that today’s buyer is different and needs to be served in a different way.
In a space that’s hypercompetitive, they are carving a strong presence and increasing market share with this philosophy.
The goal of the program was to produce a business case that leadership could ultimately use to justify their investment and expand to other pockets of the Business Team. Here are some snippets of success that Sprint experienced: