€20M in pipeline generated by social selling within 4 months; €1.8M already closed

HOW WAS SUCCESS MEASURED?

 

RESULTS DELIVERED

Copyright © 2017 Sales for Life

Michel Huy

Director Information Software and Process Business, Rockwell Automation

"Sales for Life's program helped our sales team better use LinkedIn Sales Navigator. We're now able to maximize the investment by using the platform during all stages of the sales process: for prospecting, nurturing and closing deals."

WHAT'S NEXT?
The future for social selling is bright at Rockwell! Rockwell found Sales for Life's program delivered enough benefit and relevance with its sales team and is now looking to implement social selling training to more audiences globally. 
 

 

Net-new opportunities within 4 months

Pipeline influenced and generated by social in one quarter

Average increase in LinkedIn SSI Scores within 4 months

26
€20M
24%
€1.8M

In net-new revenue already closed

100%

LinkedIn & Twitter Reach Increase >100% MoM due to Content Sharing

Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
 
While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Rockwell Automation was able to correlate actual sales results through application of learning.
 

Here are some snippets of success Rockwell Automation experienced with their sales team:

Rockwell Automation is a market-leading global provider of industrial automation and information products. They employ over 22,000 people and have customers in more than 80 countries worldwide. Rockwell operates its business through two segments: Architecture and Software, and Control Products and Solutions.

ABOUT ROCKWELL AUTOMATION

 

Sales for Life was directly engaged by Michel to bring a unified social selling approach to 75 participants globally including 14 pre-sales engineers, and 7 sales leaders. Nine members of the digital marketing team were also included.

Social Selling Mastery® was deployed to achieve unified branding, prospecting, education and social network development as key skills to better serve today’s buyer.

 

TARGET AUDIENCE

 

IS YOUR SALES ORGANIZATION READY FOR THE MODERN BUYER?
TALK TO AN EXPERT
Learn how Sales for Life's solutions can help you transform your organization to serve today’s buyer with digital and social selling.

 

SCHEDULE A CONSULTATION

Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:

1) Create organizational awareness. Teach people about the changes happening in B2B sales and marketing with insightful keynotes, and actionable digital and social selling workshops.

2) Build a business case. Understand the state of your organization through tailored assessments and audits. Kickstart digital and social selling, get results and build your case for scale with our robust education and enablement platform.

3) Scale your success. Drive accountability, measurement and scale digital and social selling success with an integrated strategy.

 

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Transform your organization to serve today's buyer with digital and social selling

Average deal size is €500,000

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