Creating A Mindset Shift For A Digital Transformation
Chapter 1: Why Do I Need To Change Now, Not Tomorrow?
Chapter 2: Leadership Executive Summary
Chapter 3: How Do I Drive Organizational Buy-In And Accountability?
Chapter 4: The Three Key Leadership Roles: Sales, Marketing, and Sales Operations/Enablement
Chapter 5: Organizational Tools and Metrics for Social Selling Success
Social Selling Mastery For The Sales Professional
Chapter 6: Start Building A Personal Brand
Chapter 7: Develop Buyer-Centric Profiles: LinkedIn, Twitter, and Other Social Platforms
Chapter 8: Find: Socially Surround a Buyerand the Buying Committee
Chapter 9: Educate: Leveraging Content to Shape a Buyer’s Journey
Chapter 10: Engage: Touching “Every Deal, Every Day” with Social Media
Chapter 11: Develop: Scaling Up Your Social Networks
Chapter 12: Create a Social Selling Routine
Building A Lead Factory With Digital Content Marketing
Chapter 13: Why Does Misalignment Exist Between Sales And Marketing?
Chapter 14: What Is The Current State Of Your Lead Factory?
Chapter 15: Create High-Quality, High-Quantity Content
Chapter 16: Organize Internal Content For Easy Access By Your Sales Force
Chapter 17: Discover Inbound and Outbound Marketing Hacks To Accelerate Lead Velocity
Chapter 18: Evaluate Your Customer's Journey: Find The Trends and Improve Key Sales Interactions
Scaling Up With Sales Operations And Sales Enablement
Chapter 19: How Do We Mitigate Skill Gaps With Our New Hires?
Chapter 20: Ongoing Coaching: How Do We Create A Repeatable Process?
Chapter 21: How Do We Effectively Scale A Social Selling Program Company-Wide?